Blog writing for SEO is an important part of any online marketing campaign. Asides having a website for your customers, you need to use blog writing, social media, and more online marketing techniques to turn visits to your website into sales. All the best websites have a blog section where visitors can turn for information about your product or service. In order for people to find your blog however, it needs to be SEO optimised in the same way your website must be.
Blog Writing for SEO : The Basics
Understanding the basics of SEO is not as difficult as you might first think. Although Google make changes to algorithms frequently, the basics in SEO stay the same. The basics are your keywords. If you are searching for a product on the Internet, you will conduct a search via Google or your other chosen search engine. What you type in the box is what you are looking for, and the first results to be shown are those that include those all essential key words.
So, in order for your blog to move up the rankings in any search engine, it needs to have keywords in it that people are looking for. There is no point in writing an interesting and informative blog post if you forget to add the keywords that people are looking for. What you must not do however is overload your blogs with keywords. This is called keyword stuffing, and you can be heavily penalised for the practice.
Developments in SEO mean that black hat tricks such as too much keyword stuffing and too many links to other sites that are not relevant will not work. The best SEO practices are organic SEO. This means natural methods, and writing naturally flowing blog posts that have the correct percentage of keywords in them.
Blog Writing for SEO : Why Leave the Job to the Experts
If you have a blog, you will like to write your own blog posts. You are an authority on what you do or the product you sell. However, unless you are prepared to do research, and to understand the ins and outs of SEO, you could be wasting your time. Understanding which keywords to use is complex. It is not just about choosing the ones that you think people will be searching for. It is about choosing ones with lower competition. There is no way that a brand new blog can hope to compete against competitors who rank number one in Google straight away.
So, this is why you should leave your blog writing to the experts. Experts in SEO know how to choose the keywords to use. But they also know how to write engaging content for your website. No matter what product you sell or what service you offer, experts in SEO will be able to write copy and content for you that will push you up to the top of the rankings. Choose a local SEO company for your blog writing and SEO and you will find bespoke packages that really suit your needs as well as your budget.