A small business copywriter can handle your website needs to perfection. With little overheads a local copywriter will charge a manageable monthly fee for keeping your website updated. What you need to consider is just what type of content you want to publish and how often. Remember that like with most things in life, quality is better than quantity. This means that paying the cheapest writer available to post content every day is not the best way forward.
Small Business Copywriter : What to Include in your Site
Once your website is up and running, you should have the backbones of a solid marketing campaign. Depending on the size of your operations, you will need a home page, a services page, and a news or blog section. If you offer several services or products then these can be laid out in a few different ways, using side or drop down menus. Once these pages are in place, you would be wrong in thinking that your website is finished.
In order for your website to rank highly in the search engines, you need to add new content. If you have new services, then these can be added. Asides promoting your product or service, you should become an authority on the niche that your business covers. This means providing your visitors with useful information that they can’t find elsewhere. In short, a reason to come back to your content, even it is not their intention to buy a product each time they open your website. The best way to do this is to include a blog or news section on your website. The content for this section should be written by your small business copywriter. Writing the content yourself is a possibility. But unless you are aware of the ins and outs of how to optimize a website, you could end up writing content that no one ever reads.
A small business copywriter will provide you with short news articles that are optimised to be found in the search engines. Adding one news article each week should suffice for a small website and business. When used in combination with an ongoing SEO campaign, this will ensure that your website stays ranking highly and that its page authority is constantly on the rise.
There are some times when you may wish to add extra content to your site. These can include for festive offers, sales, and when you have the launch of a new product or service. Like all the content that is published on your site, you should use the services of a professional copywriter for all your new pages, both temporary and permanent. A copywriter can provide you with creative copy, sales copy, or persuasive writing for your website. Publishing new content on your website is only half the battle. The other half is ensuring that your content is unique, useful, and that it will be found by the search engines and by people hoping to buy a product or service like those that you sell.