Website copywriting is not the same as content writing for your website. Everyone knows the importance of having great content for your website that will improve your visibility and rankings. But writing copy for a website that is truly professional and engaging is a job best left for a professional team. Asides the time you will save, handing over your copywriting to a professional will ensure that your content is right the first time. Below are some ways a professional will create the very best website for you.
Website Copywriting : Research
Before writing successful content for your website, research needs to be done. This can take time when you don’t really know what you need to be researching. A professional will determine who your audience is. He will use analytics to monitor the behaviour of your website’s’ audience. Researching competitors is extremely important, but more important still is ensuring your copy is not plagiaristic. This is where professional help comes in.
To successfully reach out to your audience, you must have a story to tell. This human element is vital to build a first contact with potential customers. To tell a story, you must be professional. But you also need to add enough emotion into the mix to get viewers hooked on what you have to say. Getting this mix right is something a professional website copywriter can do with ease. It is certainly not something you can learn yourself overnight.
Website Copywriting : Simplicity
Website copy is aimed at the average person who is surfing the Internet. What this means is that you cannot expect your potential customers to understand complex jargon. As well as keeping the written word simple, you need to give the reader a way to reach out to you. This can be done by placing links in copy, or adding a simple contact from that is easy to find.
A professional copywriter will not just write copy. He will be available to answer your clients’ questions. This can involve a questions and answers page, a contact form, or a place where customers can sign up or buy your product. Explaining after-sales services is also important when trying to grow a customer base.
Keeping content easy to read is important. Many people only skim what they read. The majority of people have a very short attention span when surfing the Internet. To ensure that people will not get bored and stop reading, a professional copywriter will keep paragraphs short. He will also bold important information, and use images that are relevant to the text.
Understanding SEO is vital for all Internet content. Keyword stuffing and too many irrelevant links will not have the desired effect on your website. SEO is not something you can learn overnight, and another reason you should leave the job to the experts.
Lastly, successful and professionally written website copy must be there to inform the client about you and what you do, and never used as a hard sales push. No one likes a pushy salesman, and everyone should be allowed to make their own choices.